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Tony Fifoot Tony Fifoot

The 94% Gap from Strategy to Execution

“94% of C-suite executives believe their operating models are jeopardizing their growth and performance.”

Nearly every leader knows the "engine" of their business is failing, yet very few feel they have the air cover to stop and fix it. We’re all caught in the "Urgency Trap" - firefighting the day-to-day so intensely that we never get around to modernising the "how."

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Tony Fifoot Tony Fifoot

Is your organisation ready for the speed and energy of the Fire Horse?

Is your organisation built for 2026, or is it still running on a 20th-century OS?

The Year of the Fire Horse demands speed and bold action, yet many businesses are still slowed down by rigid annual budgets and endless approval chains. It’s time to look at some contemporary alternatives to the "old way" of doing things.

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Tony Fifoot Tony Fifoot

Curiosity - the fuel for change

Curiosity is often the first thing to disappear when businesses feel urgency and the pressure to deliver.
But it’s also the thing that fuels real growth, innovation, and long term business success.

How do you make space for it?

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Tony Fifoot Tony Fifoot

Need AI to deliver faster? Maybe there’s a better way.

When organisations want to “Go Faster” (with the actual goal of creating more value), the usual playbook (for software products) looks something like this:

  • Write code faster (AI tools will save us)

  • Plan better, keep people busy

  • More efficient tasks

As a manager, it’s natural to assume this is where we should focus our energy.

But here’s the trap: coding is rarely the slowest part of the system.

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Alexandra Stokes Alexandra Stokes

Practising Strategic Shrinkflation

“Don’t you just love how a small thing jumps to the top of the list? “

I said this in a workshop recently, I was facilitating an executive team as they talked through their roadmap of strategic work they wanted to get done next - thankfully this team is not too hung up on the “by what date” part of that conversation. They are a mature digital business and so, happily their obsessions tend to focus on customer outcomes rather than deliveries by arbitrary dates. 

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Alexandra Stokes Alexandra Stokes

Team Topologies from the Trenches

If you know us at ReBoot Co., you might've seen that a couple of weeks ago we co-hosted a breakfast briefing with none other than Matthew Skelton, co-author of Team Topologies. The session, co-hosted with the fabulous folks at Everest Engineering, brought together leaders we've worked with over the years for a deep-dive into how organisations are actually making flow happen - and how we can empower teams to do the best work of their careers.

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Alexandra Stokes Alexandra Stokes

AI is a better loser than you

Fail Like an AI: A Better Way to Build Products

In the last few weeks, I've been running a beta email campaign for a new product idea. And wow - it's harder than I remembered. Putting something new out into the world, something you've made, and asking people what they think? It's vulnerable. You're exposing a half-formed idea to the risk of being misunderstood, criticised, or worse - ignored. Please validate me! 

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Tony Fifoot Tony Fifoot

How you work: The key to achieving your strategy

Why do so many companies fail to achieve their strategic goals?

One key reason is the lack of focus on how they operate - there’s lots of time invested in new strategy, goals and initiatives - but little thought of what needs to change across the organisation to achieve these cross-functional goals.

The key to improvement is not another “big organisational transformation” but a more adaptive effective way of working.

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Alexandra Stokes Alexandra Stokes

7 Killer questions for Agile teams

Red flags for teams not delivering value

Killer Questions for Agile Teams: Are We Truly Delivering Value?

Before the pandemic, while working with a client, I was tasked with collating assessments for over 30 so-called "Agile teams." Each team was judged against 40 questions, each with five defined scoring levels. This assessment had been running for years, a soul-destroying exercise for both me and the teams

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